Designer Purses
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Designer Purses
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Knockoffs -- who is it? Can you tell the real from the fake? Clockwise from
top: Authentic Burberry, knockoff Gucci, knockoff Burberry and authentic Kate
Spade. Think of what women are willing to do for a designer purse. They
will, in high heels, chase a mugger through rush-hour traffic to wrestle for a
beloved bag. They will spend a Saturday night at home, in computer bidding
wars with other girls over a rare blue Hermes Birkin Bag on eBay (LINK), for
which the winner will happily pay $13,500. (Really. That was just this week.)
And when they must suddenly stop in traffic, their arm will fly across the
passenger seat almost on its own to protect the bag from tumbling - like some
freakish maternal/leather-protection instinct. All of this, of course,
is over nothing but a scrap of leather, and it seems so very silly, but only
to those who do not understand. In the world of designer handbags, there are
three camps: You get it (and you pay for it), you don't get it or you get it
but you can't afford it, which, of course, is the largest, by far. The purse
is the accessory that encapsulates a woman's identity - her driver's license,
her hopeful to-do list, her favorite lipstick. The designer purse is the
accessory that betrays a woman's frivolity - and what a worthy frivolity it
is. (So easy to justify. You use it every day, and for years. There, now go
buy that $500 Louis Vuitton pochette.) If you get it, and can buy it, a lot of
women hate you. Nicole Wagner is one of those girls. The 21-year-old Paradise
Valley resident owns four designer handbags - a red Kate Spade, a black Kate
Spade, a blue Gucci and a little black Prada that's not technically a Prada,
but really, who can tell? (More on that later.) And here is why she has them:
"I guess it's just the idea of having an $800 purse on my shoulder," she says,
referring to the Gucci, which she bought on consignment and did not pay $800
for, the lucky girl. "I just love carrying it around. I get a lot of
compliments. It's almost like a status symbol." A designer handbag is, in
fact, all about the display of symbols, the little interlocking Gucci G's, the
Chanel C's, the offset LV of Louis Vuitton. It is the proof of taste, the
proof of money, a silent "I am someone" message that only fellow label lovers
know how to read. Witness this at a Phoenix Junior League meeting, a virtual
alphabet soup. The designer symbols also are tickets to another world,
namely, designer boutiques. A few weeks ago, Wagner went into Hermes in Las
Vegas, a store where there are four-year waiting lists for purses with
four-digit price tags.
"I had my Gucci purse," Wagner says, "and the first thing the (sales) lady
looked at was my purse. Then she looked at me. Then the purse, and she was
like, 'Hi!' all excited to open cabinets for me. You get treated differently
in nice stores if you've got a great purse."
A designer purse is proof, after all, that you've spent insane amounts of
money on small objects before and just may be willing to do it again.
Heather Vandenberghe, vice president of marketing for Louis Vuitton North
America, says that customer behavior in designer boutiques is particular (and
a little peculiar).
"Customers visit an item they're wanting," Vandenberghe says. They court it,
or drop by at lunch to say "hi," before taking the plunge. And these kinds of
people actually do handbag research. They ask for their beloved by name. "They
will know the name of the bag, the name of the leather," she adds. (Vandenberghe
herself still has to look it up.)
Listen to the love of a woman for a good designer bag: "I have to tell you
that the purse wasn't my first love, shoes were, but it all started with The
Baby," says Toni Kyle, 40, a Phoenix mom. " I was always on the hunt for the
perfect backpack. I didn't want a real structured one. I wanted loose, but
leather, and then one day I was in LA, at Fred Segal, and there it was in
front of me - $300! It was like I was searching for my Holy Grail, and there
it was, so I bought it, the most I'd ever spent on a bag. I thought, 'I'll use
it for years, and that makes it so cheap!' I didn't even have a job at the
time, and I bought this bag. "It became The Baby. I took it everywhere. It was
the love of my life. I hated changing purses. I felt you had to be committed.
I used it for four years, and then I got sick of it." So she put in her
closet, where it lives now (as if she could part with The Baby). Retiring
happens to every bag once or twice in its life, but a designer purse always
gets a second life on eBay, where, on a recent Thursday, there were 32,469
handbags for sale. (There's even an eBay purse-party trend making its way
around the country, where girls get together and help each other virtually
shop.) Now, if you've never been to the Kate Spade section of eBay (LINK),
can't discern a Gucci G from a Guess G, and really don't understand any of
this nonsense, then count your ignorance as bliss and know your savings
balance will always be safe. If you want to experience this, but can't
afford it, here is what you do: You buy fake. Wagner has her little faux
Prada, and few can tell the difference. When Kyle put away The Baby, her next
major purse was a knockoff Kate Spade. "I would see all these people in LA
with Kate Spade, even Kate Spade diaper bags. That's $300. For diapers. I
thought, 'I can't fall into this trap.' But I had to have the Kate Spade bag.
I lusted for it. I had this unfulfilled need, but I could not get myself to
pay that much money for it." When Kyle found a woman who sells Spade-inspired
totes (she calls the woman her "LA Connection"), she bought one, and then she
told all of her friends, jubilant. In big, walking cities, like New York
and Washington, D.C., there are handbag stands on every corner where faux
Burberry and Prada-esque bags are snatched, for about $45, by grateful women.
We don't have them in Phoenix, Wagner points out, though she's currently in
college in Atlanta, where she's in street-corner handbag-stand nirvana. Some
women are too ashamed to carry a copy. Then again, there are even some women
who are ashamed to carry last year's Kate Spade. But some women, and let's
just say they're the lucky ones, can't tell the difference between Fendi and
faux, and don't know that Gucci embosses tracking numbers on the inside of its
bags or that a real Fendi bag will have an insignia on the zipper. For
these women, there exists, on the Internet, a sort of secret world of fake
designer handbags, Web sites that sell designer copies until they get shut
down for copyright violations, and then move somewhere else until they get
shut down again. It's like Napster, but for girls. There is a "why" to all of
this - the reason that the secret Internet world is made of purses and not
pants. Louis Vuitton's Vandenberghe says that a designer bag is instant
status, instant style. "No matter how bad your hair looks that day, you can
always feel like you have a cute purse," she says. Barbara Hagerty,
author of Handbags: A Peek Inside a Woman's Most Trusted Accessory (LINK),
says that to wear a designer handbag, "you never have to go on a diet." "They
always fit." Hagerty also offers a more concrete explanation: "Purses are a
huge part of feminine culture. I imagine that ever since the first cave woman
walked out of her cave, carrying a baby, and had to have something to put
twigs and berries in, she had to have some sort of a sack or a purse. It's a
basic part of primordial equipment for facing life. Your whole life is in that
bag." As for your status in life, well, that depends on who made it.
